ipo, where facebook is down 30%. facebook trades near to a 50 pe where linkedin is 130 to 140 pe name doing a similar business. in linked in's defense, they are the network that connects employers to employees. but in reality google was the name that was 100 pe, and i think the valuation is stretched to linkedin. >> they are using a put spread. we use the strategy often and always good to crack open the playbook since it is new and improved. i buy one put and sell lower with the same expiration. you do this when you are bearish and you want to to go to the put strike. that's where the profits are caps. walk us through the levels. >> sure. i am buying the august 8070 put spread. one of the august 80 puts and paying $4.95. the levels that i looked at and i'm selling one august 70 put for $2.60. the net premium is $2.35. the break even point is $77.35. below that level in the stock, $77.65, sorry. below that i will see profits on the trade and i'm risking $2.75 to make $7.65. i chose august specifically, because they re

bye-bye, facebook. bye-bye, additional profits. what has facebook done since the time of the trade? made friends a plenty. rizing 20% and leaving dan with a tough choice. take profits now, or hold out more more gains and risk having to sell facebook stock for $34? "options action" biggest fan -- >> a really cool experience. >> is tuned into the show and only wants to know one thing. what will dan do now? ♪ i wear my sun glasses at night ♪ >> look at nathan. before we can answer that, let's see how much money was made. if you bought more shares, would you be looking at a 20% gain. not bad, but dan's options trade cost only a dime and can be sold today for 40 cents, four times your money. gets even better. that's because if facebook can settle below the $34 level by expiration, dan can make an additional $3.50, so lots of choices, so what's he -- ♪ ♪ want to buy more stock, ratchet gains up to the short strike, you definitely would want to leave that trade on, no question about it. takes a while for verticals, especially ratio spreads to maximize them. >> are you going to bleed a lot

>> besides facebook, it's twitter.s not brain surgery here. >> i hate twitter. >> that's just because you're an old guy. the folks these people are selling to, that's where they are. you want to see an example? look at hired denim making jeans in wales and they have raving fans. not a penny in advertising. for the market they're in, i would look very strongly at twitter and facebook, if they have it covered. they may have to deploy traditional pr, but i would look very hard. >> i would go past twitter. i don't love twitter. some companies use it well. i think youtube is the way to go. you go out there and you start creating your own video channel and this is going to be cutting edge and if you're young chic, then your you've got something people will watch, that's almost the definition. you start to create this channel and start to do cool things and make take a camera with you. >> you can tweet. >> you could. >> here's the thing, the gen-y group. >> even younger. >> even younger. >> that group i know is on twitter lik

con los muchachos menores de 13 aÑos y quitar el reinado a facebook. >>> abriÓ su cuenta de facebookne 7 millones y medio de menores de 13 aÑos en estados unidos de estos a millones tienen 10 aÑos o menos. que abrieron sus cuentas cambiando su edad o con autorizaciÓn de sus padres. >>> se puede proteger a jÓvenes de 13 aÑos idel cuando sobreas plataformas si observan un comportamiento extraÑo en sus himgs o los vende pri midos investigar con quienes estÁn comunicandos o quÉ pÁginas estas visitando. pueden estar siendo vÍctimas de abusadores o criminales cerro mects. en los Ángeles, clau r claudio men cosa. motszs univisiÓn. mr >>> el papa ben kiedicto xvi no asusta por ataques de ninguna clase. >>> documentos secretos cola santa sede calificÓ como ataques feroces y dirigidos contra el pontÍfice y la iglesia la prensa italiana, difundiÓ hoy nuevos documentos que indican que mayordomo del papa, arrestado el 23 de mayo no es el Único in vom considerar involucl rob de documentos. . >>> el narcotraficante lombiano, es diego pÉrez, mÁximo lÍder de la banda de los rastroj rastrojos capturad

as companies struggle to tap into facebook they try to answer what is facebook to a business. gm pulled facebook advertisement saying they weren't effective and a poll showed one in five facebook users has ever bought after seeing an ad on the site and one report shows it can pay off for big name brands. people who liked starbucks on facebook and friends bought something at a starbucks 38% more often friends of fan of target were 19 percent more likely to buy than fans who were not friends. and it had a rough road and tonight it's below $28. the commission report was released the facebook's quiet period came to an end. gian fulgoni is the co-founder of comscore. welcome back to nbr. you found unpaid advertising for starbucks on facebook for instance led to more in-store buying. doesn't sound like of of an endorse manimen endorsement to pay for advertisement. >> they built an electronic version of word of mouth which has long been known to influence people's behavior and choices of brand. so a brand can communicate the message to their fans and to theiren from and the the avera

are facebook.down apple takes over. and both have a lot of work they can do in the 65 plus range. guys, back to you. >> very interesting findings there, right? i believe you can check out more on cnbc.com, okay. great. let's bring in maria bartiromo for more on the news she's been breaking on ubs and facebook. great pickup, maria. >> thank you so much. we have learned that ubs has a major problem on its hands regards facebook. basically what's happened is the firm was sitting on an enormous amount of stock and now has trading losses of sources telling me as high as $350 million because of the facebook debacle. long story short, the trader -- they wanted a million shares of facebook, they were not getting executions, they were not getting the confirmation. they kept repeatedly putting the order in. then they were left with one estimate was 40 million shares of facebook. i think that is probably extreme, that number. but we're trying to figure out exactly how much of a position ubs had. they tried to

facebook. trades since have been on a tear. make money and even save face. >> options action, it's how we make friends. risk less, make more. that's just what dan did with his bullish bet on facebook. dan was looking for a way to get money back on facebook shares. but buying more stock after that beating? not unless you have money like this guy. so to try to make some of his lost money back, he bought the strike call for $2.10. now, to make money, dan needs facebook stock to rise above the strike price by more than the cost of the trade or above $32.10. shelling out $2.10? >> right now this all seems like a big deal. >> that's because it is a big deal. and if we're going to get our money back, we're going to have to spend less. how can we do that? >> sold two of the august 34 calls. >> we like that. so to spend less dan sold not one but two of the strike calls for a total of $2 and created his one by two call spread. and he did something else. he made profits come quicker. here's how. between t

facebook introduced a mobile only advertising allowing them to buy mobile ads and facebook is making it easier for users to make payments within mobile aps and charge their mobile carrier. facebook launched a center with 600 local aps. this could impact the way people use facebook mobile and drive revenue. a lot of this hinges on ap developers. better aps will lure users to spend more time on facebook and more time spent means more money for the service. back to you. >> thanks so much julia boorstin. we saw in the price action in today's session, but it's far in one. not just from the social media, but on banks. i want to touch before we get to the specific trade that took a beating. the report that ubs is facing $350 million on the face of losses. a lot of them say they face losses in the capital for one. the ubs number is very big. >> it's a big number. >> it tests and that's one way to put it. if you back out, it means you will lose $5 a share, that would be a lot to have been exposed to. think about how many shares that is. 70 million times. how many different ways could they hav

facebook, facebook is still monitoring every web site that you visit, and taking that data back to facebookeeping it and using it. and that's only the most recent in a long series of privacy violations. for example, the f.t.c. has now got facebook under a consent agreement where they've agreed not to violate user privacy in the future, to have independent third-party audits for decades. nonetheless, facebook is still engaged in the same behavior. >> reporter: so isn't it in some sense invulnerable? >> absolutely not. facebook, i think, is very vulnerable at this point. facebook is facing exactly the same issues that were now seeing on the front pages with google-- privacy and anti-trust. >> reporter: what could take facebook down? >> someone's going to come along with a social network that, you know, technically works just about as good as facebook, but doesn't steal your information and use it for private gain. for example, there is a new social network called diaspora, which is just to mention one. there's another one-- everyme. people are now seeing that there's a... perhaps a business o

beside facebook what are inthat will turn into facebook. >> well, be p besides twicer, it's twitter.oh, i hate twitter. >> i know you do. that's because you're an old guy. >> the folks these people are selling to, that's where they are. for example, a company making jeans in wales and they have done well word of mouth. for the market they're in, would i look strongly at twitter. facebook already has that covered, that's fine. it's not a magic bullet but i'd like very hard at it. >> i'm going to past twitter here. i think it's a lot of baloney. some companies use it well. i think youb is the way to go. i think you go out and start creating your own video channel, i think this is going to be video edge. if you're young and c th ict and toe? >> it's br. start to create and do kol things and start to make it interesting. i'll tell up, that generation -- >> and then can you tweet about it. >> you could. but here's the thing, it's the general p geny group we're talking about. even younger. but that in group about five, six hours a day they're on ooh tube. >> i just heard of splendora, thei

to some degree, facebook -- as a parent, i worry about crazy people, but i worry about facebook too. >> facebook is any social network could be potentially a risk for children. i think the statistics show that they are no month more risky than other types of social networking. i think it's very important that we don't actually encourage children to lie to get online. and. >> right now, especially now with facebook is a public company, they are in the business of monetizing information. do we really want our kids monetized? >> last time i looked, capitalism wasn't illegal in america. i gather. maybe it's coming, but facebook is out there to make money. that's absolutely clear, but it's also out there as a service and many other ways, look at the -- >> being monetized already, and martin's point, at least we can identify them as children. thou shall not monetize them like this, because they are kids. >> there is a law. children online, protection act. if you are hosting children, you need to stick to certain guidelines, it's unclear. facebook would say we know we have children, it's re

it makes more center facebook's long-term value creation, because they're now tied with facebook.pple integration is very important. >>> one thing i have not read much about, it sounds like the outsized influence of women on the future of this company. can you just explain that? >> sure. i think this is really important and the market is really missing this. women in a globally control 70% of all purchases decisions. in america they control 85% of all purchases decisions. women are about 60% of users on facebook and spend 40% longer than men. in the report we just wrote, we showed you that almost 50% of women say that recommendations even from strangers influence their purchasing decisions. this is the kind of thing that julia was talking about with comscore. there's no question that women are influenced by comments on facebook and that therefore influences purchasing. it is hard to measure that, because the perform may happen a week or two weeks later, therefore the measurement aspect is challenging, but i think looking at where women are and how they buy products is a really imp

>> i i remember when friendstr, and then there was facebook. >> facebook has had an extraordinarily long at the top of the food chain. >> twitter starts to pop-up. pinster now, is facebook an institution? a permanent institution? >> i feel like facebook is heading toward being or is already, a headless nail, it's a sort of a global phone book. and when people talk about committing facebook suicide. >> i'm not so sure about that, we saw with the ipo, it was not as successful as people thought it was going to be. but partly the financials came out and said that ad revenue was down. and that's the reflection of the growth strategy. >> what the competing service. >> what is the sears to their k-mart? >> because you know mark very well and you have watched him evolve, is he a nice guy? >> yeah, i really enjoyed working -- >> what do you mean yeah, your book makes him seem imperious, war like, rude, sexist, i didn't expect a simple yeah from you there. >> everyone's complicated, personalities are complicated. but at times he showed a really strong interest in our well-being as employees, he wo

every facebook user gets a free facebook-dot-com emaal accountt.. but many don't se it.hange the default email address to anything you want... by eeiting he pcontact info" section of your e profile.coming up on fox45 news at 5:30.. a legal expert talks with us about facebooks spy tactics when it comes to yyur privacy. when it comes to how healthy your skin is... look no fuuther than your zip cooe.a website called "the daily glow dot com" is out with a list... of the 10 best and worst cities for your skinn ssin.people here wiil be happp to knoo... baltimmre ranks fourth on a ational scale. that's becauseeit has the lowest incidence of melanoma. the study also looked at other factors... like ozone rates... air pollution... the umber of tanning beds per capita... and the number oo dermatologists per capita.the best city for your skin is portland, oregon... with the low polluuion and ozone ratee.the worst is tulsa, oklahoma... which has the highest skin cancer death rate. 3 (mom)"i just hope this never pappens again" again"a historic malpractice ruling in baltimore city... j

or planned use of facebook. never to use facebook in order to forget about personal problems. i call a confused number three felt an urge to use facebook more and more. ok now let me there's three more this year more become restless or troubled if you've been prohibited from using facebook used facebook so much that it's had a negative impact on your job or studies and try to cut down on the use of facebook without success so born of mystery with yours or are never see they're not as exciting as one problem or vice that i don't have i don't never knew i answered never to all of them ok greg are you saying it is such that i can't lie about having an account account people are going to find it as far as was a first wonder how much time do i spend do you spend a lot of time thinking about it thirty in eighty percent of their i'm going to be there often or never question you couldn't even follow directions the second would be your writing. direction on follower. two was what was it you using it to remember things th

>> we're checking shares of facebook in light of that poll. low is 26.70 on facebook. at 26.81. it's still holding in a market that is largely flat. we've got a 1% gain in bank of america which is below the $7 mark. went there yesterday and is still there today even with that 1% game. we're seeing them trying to move higher. so financials certainly in the spotlight yesterday. home depot and lows also in the spotlight. we've got estimates for the quarter as well as for the full year. they didn't like the decline with same-store sales that we saw from the fourth to the first given that it was perfect weather. it was great weather and sales should have been stronger. we are seeing some weakness. >> investor call for home depot tomorrow. >> they're really powerful when they decide to tell a great story and i think that blake is a fabulous ceo. if he talks about a tail wind for housing, that could turn the stock around. but the stock was up yesterday. your citigroup call really slams the banks. i like to look at the preferred. the preferred is still hugging around 7. that i

so tell me about zynga if you're sold on facebook. >> sold on facebook. if you remember, took me a while to come around on facebook. zynga is a completely different company that may or may not be able to ride facebook's coattails. i would rather go right to the horse's mouth and own the facebook. zynga may work out, may not. >> mobile developer, up 15% in the last two days, a much stronger business plan. >> steve, dow jones industrial, point out highs for the day, up a triple digit gain, nasdaq good for 1%. the market is hanging in there as well today. >> yeah, i think it's basically following europe. europe had a pretty good day today because more headlines coming out positive on a potential deal than negative. germany is the only opinion that matters. i'm still cautious. >> finance poll, problems around facebook's ipo persuaded you from putting money into the stock market, vote yes or no. watch on "power lunch," 1:00 p.m. eastern time go vote. let's talk about lennar moving to the other side of the spectrum. shares of that company topping today after ho

facebook says things may change soon. kids and technology, a good match for san jose's tech museum of innovation. not such a good match for facebook, says fremont parents. >> you're chatting with somebody and all of a sudden they say i'm just this and that. she's young and very innocent. i don't want her going through all that. >> but facebook may soon soften its rule that only allows kids age 13 and up to use the site. some parents are cool with that. >> not a problem. not a problem. we do have it so other people can't talk to him. >> others are concerned. >> facebook was never designed or intended for the under 13 space. >> she is a pasht and ceo of everloop, a social network for kids under 13 years old. it's got a different look than facebook. not to mention a different approach to putting parents at ease. >> we built this from the ground level up with safety, moderation, making sure that kids come in, feel like it's their world, it's their home base but at the same time allowing parents to have peace of mind. >> yes,

again ga or facebook? us your thoughts on cnbc "closing bell." >> and you can tweet us, but bit griffeth never even looks at twitter these days. we're counting down to the closing bell, just a little over a half hour to go, let's look at how we're doing with the dow and the nasdaq still holding in positive territory. >>> amazon is getting read to launch a new version of the kindle fire maybe as early as next month. we'll look at this here. >> and find out why somebody says stoking fears about the fiscal cliff could make the situation worse than it is. >> i love that animation. >> natural gas has made a real come back and trading at a five-month high today. >>man i did, prices continue to climb here and electronic trading up another penny or so, and part of it because of the warmer temperatures across the country. it's adding to the cooling demand and fuel the demand for natural gas. technically we did have options expiration of the july natural gas options and the price was a magnet to get prices higher to

. >>> now to a new warning about your facebook account. we're usually told not to open any e-mails from people we don't know so we know not to do that. now there's a threat on social network. jim handly shows us what to watch out for and how to protect your profiles from hackers. >> my mother is on facebook. >> reporter: chad sanders works as a set designer and uses facebook to find work in addition to keeping in touch with friends and family. >> production designers have got in touch with me through facebook. >> reporter: when chad's facebook page was recently hijacked, it was crippling because he said the hacker used facebook to get into his e-mail account. >> i was totally locked out of everything. it was scary for my friends as well. >> reporter: because the hacker was pretending to be chad. how did this happen? >> i started getting these facebook ads for nike shoes. they say if you look at the ad and hit the ad, that's how they get into your profile. >> reporter: that's how the virus wormed itself into his facebook and e-mail. >> they

legally you have to be be 13 to have a facebook accountthis morning kid young . this morning kids younger are using the site. >> reporter: when you sign up for facebook, the site asked for your birthday and if you say you are under 13 it won't let you in and it's illegal to have a facebook account under 13 but all they have to do is lie. >> a woman with 8-year-old twins both children have facebook and they posted- appropriate photos and they are girls at 8 years old. >> reporter: angela is not sure she wants her kids on it but a growing number of parents feel differently. >> there are a lot of kids on facebook and parents are helping them because it's part of thesocial fabric. >> reporter: they are researching the trend after word facebook is looking into allowing young kids to sign up. to comply with the law they have to get parents consent and give them control over who their kids can talk to. a spokeswoman says kids are signing up and the company exploring ways to make it safer. there's also a business motive. >> if for example you have a kid who likes a certa

neither does facebook.about their ages to set up pages often with help from their parent. now the wall street journal says that king of social media is working on a kid friendly facebook. maybe linking kids pages to their parent with built in parental controls and maybe it could tap a whole new revenue stream in the process. now we're talking with ben meserick. he is the author of accidental millionaires which inspired the hit movie, the social network. he is joining me from boston. ben, great to see you. >> thanks for having me. >> let's get down to the main question here. it is obvious that facebook is dropped in value, has dropped in value, since all this hoop law. there is an ongoing investigation. when it comes down to it, what what do you think, is this all about money? >> over all, i don't think it is all about money. i think it is about getting everyone on facebook. i think zuckerberg ear goal is that every human beg on planet earth will be on facebook most of the day and i think starting at 13 and

facebook has not made any comments.here are valid concerns about privacy as well as the impact on the social, emotional and cognitive development of children. some parents say what facebook is proposing is similar to the strategies used by big tobacco, of the kids early, as builder brand and have a customer for life. so if you are a parent and concerned about your kid on facebook are recommended you check out minor monitor. it is a free resource. >>james: erica is coming up with of the weather. >>justine: santa clara county sheriff's deputies had ended the search of reservoirs and other waterways for the body of sierra lamar. as rob fladeboe reports, divers returned to the waters of you this reservoir near morgan hill to finish a job that started several weeks ago. >> investigators have a specific reason for searching reservoirs' and waterways but they are saying so. >> we're also looking to roll out areas to make sure there is nothing in the letter. >> the accused killer is not to have gone fishing here at the use this

, facebook, facebook. >> what are we doing. >> i don't know.e'll talk about facebook when we go to the business beat. >> we've got an old-fashioned happy little story for you. a man in syracuse, new york put together a creative marriage proposal at a zoo. he and his girlfriend were watching a show at the elephant exhibit when one of the elephants walked up, holing a sign that actually said, anna, will you marry me? that man got down on one knee and she said yes. no word on for the elephant will accompany them down the aisle. >> why isn't she bawling? >> there she is. >> oh, so cute. very creative. :x >>> facebook making headlines again this morning. a familiar face joining its board of directors. robert gray with fox business network is live in new york this morning. good morning. >> good morning. >> let's start off with the big picture if we can, my friend. stocks kind of slid yesterday. safe to say europe's debt crisis played a role in this. >> absolutely. and just keeping an eye on that, they've got the big eu leader summit coming up so sort

on facebook. goldman sachs saying even the threat of driving off the fiscal cliff is already hurting the economy? >> i don't know what i'm going to have, what my net will be after taxes, regulations, or what result is except that it will be very consequential so i think i'll wait. >> gene sperling coming up. tdd# 1-800-345-2550 we're hitting new highs. tdd# 1-800-345-2550 and i'm on top of it all with charles schwab. tdd# 1-800-345-2550 tdd# 1-800-345-2550 i use streetsmart edge and its tools like... tdd# 1-800-345-2550 screener plus - i can custom build my own screens tdd# 1-800-345-2550 or use predefined ones. tdd# 1-800-345-2550 and i can trade wherever i want, tdd# 1-800-345-2550 whenever i want. tdd# 1-800-345-2550 the kicker? tdd# 1-800-345-2550 i pay $8.95 a trade. tdd# 1-800-345-2550 that's a deal in any language. tdd# 1-800-345-2550 open an account tdd# 1-800-345-2550 and trade up to 6 months tdd# 1-800-345-2550 commission-free. tdd# 1-800-345-2550 call 1-866-393-6174. support team usa an

. >>> the facebook stocks down nearly 30%. why facebook stocks took a dip and why they may turn to children under 13 to bring them out of this slump >>> and who jumped ahead? oklahoma city or san antonio in the nba? giants doing their thing against the woeful cubs. graduate, now that your journey begins, you're going to need a powerful connection ! felicidaaaadeeeees ! with this droid 4 by motorola on verizon 4g lte, you can stay in touch on skype with your loved ones. staying connected with your family... ... in more places, on america's largest 4g lte network. that's real value ! get $100 off any motorola 4g lte smartphone, like the droid 4 now just $99.99. verizon. felicidades ! >>> the new bay area ferry service started today connecting service between the pay and peninsula area. they pick up in alameda and go to jack london square. we'll show you the actuality routes. both will go to and from oiser point about a 45 minute here around the bay. kron was there as the first ferry started coming in to south san francisco this

of course the more time users spend on facebook, the more ads facebook can show them. sue and tyler, we'll hear more about how well those ads actually work coming from comscore on tuesday. tyler, over to you. >> julia, thank you very much. next up, how safe are government da data? numbers like the employment report. is someone getting more information faster than everybody else? a cnbc exclusive next. before the break though let's look at five big movers as we count down to the weekend. walmart, wow, has walmart been doing well. up another 3% today. thermal night-vision goggles, like in a special ops mission? you'd spot movement, gather intelligence with minimal collateral damage. but rather than neutralizing enemies in their sleep, you'd be targeting stocks to trade. well, that's what trade architect's heat maps do. they make you a trading assassin. trade architect. td ameritrade's empowering, web-based trading platform. trade commission-free for 60 days, and we'll throw in up to $600 when you open an account. >>> welcome back to "power lunch." i'm darren rovell live

so far facebook is saying they will not do that.e where facebook's valuation is dropping, they're trying to ensure people they have a market going forward in the future, the tobacco industry has to target 14, 13, 12-year-olds, the obesity industry, those that want to market fructose, they have to target young kids to get them in the habit by the time they're older. so we just have to police this because so far there's been a great insensitivity which facebook has shown to adults' privacy and we should cast an arched eyebrow towards what they're saying about children. >> what's your next step? >> my next step along with joe barton, a conservative republican from texas and i'm a liberal from boston, we need to give parents legal rights they can use to enforce against facebook and other sites across the web as well. it's not big brother, it's big mother and big father that have legal rights to exercise to protect their children from being exploited by ads, by revenue generated sources that facebook needs to provide as assurance to thei

or planned use of facebook. never to use facebook in order to forget about personal problems. but long confused number three felt an urge to use facebook more and more. ok the way there's three more this year more become restless more trouble that you've been prohibited from using facebook or used facebook so much that it's had a negative impact on your job or studies. and try to cut down on the use of facebook without success so boring i'm assuming that your as there are never so you're not exciting there's one problem or vice that i don't have i didn't add where are you i guess or never to all of them ok greg are you saying it is such that i can't lie about having an encounter really do count good we're going to find it as far as was the first one the way how much time do i spend do you spend a lot of time thinking about it somewhere between thirty and eighty percent of their i'm going to opt in or never question you couldn't even follow directions the second would be writing. direction on follower. two was wh

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