facebook's ipo. >>> let's take a look at stocks. dow here on the dow. s&p and nasdaq as well. nasdaq essentially flat, though. but not going to be another day of record gains as we have seen. >>> the company little tykes is recalling 500,000 toddler swings. the recall includes the 2-1 snug and secure pink toddler swing. this comes after more than 100 reports of that being broken. the recalled swings were manufactured between november 2009 and may 2014. >>> if you're looking for something to do this weekend, from are -- there are many events happening around the bay area. >> baking to beer to clam chowder. rosemary has more details in this edition of the weekend watch. >> the weekend is coming. and there is plenty to do around the bay area. in san francisco, heading to the second line march. fun starts at 2:00, at the north star, before taking to the streets for more fun. mardi gras costumes are highly encouraged. >>> in the east bay, learn about fly fishing. demos. rods and reels can be found at the fly fishing show at alameda fairgrounds in pleasanton. saturday and sunday. in

facebook. the founders would have on the company after the ipo. nicole: earnings season was signed in the s to announce their quarterly results this week. american international group will report to america the closing bell. analysts look to post a profit with your cholos. pepsico will release its latest quarterly results before opening bell on wednesday. the company raised its full-year profit are cast in september due to higher demand in north america for beverage and snacks with fewer calories and more natural ingredients. we will hear from cisco systems after the bell on wednesday. did he or report higher rankings for its legacy businesses. by far, s&p 500 companies 360 reported fourth-quarter earnings on track to growth year-over-year and a piece of estimates of 3.2%. satisfied optimism to the market. lauren: and the end of earnings season. our groups making money from the big western company inadvertently advertise extremist website? dead kennedys on that dori. >> chloramphenicol, $70 billion on digital advertising. the problem is they don't always know where they're as well as that.

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ipo here. >> julia, thank you. karen, i know you've been looking over in the s 1. what do you make of this company? you're a facebooknvestor. >> right. i don't know actually what to make of some of it. clearly they're in -- this part of the growth phase. i'm trying to get a handle on what makes those expenses, cost of revenue. what is in there? they do breakout sales and marketing separately and so i want to understand those costs and obviously the growth curve of revenue, that's critical to this story and one other thing, the seeming decline in the rate of growth of user. that was interesting. i want to understand that a little better. they talk about some product rollout flubs kind of that that i think of as noise, but you do have to wonder, are they reaching a point of plateauing and so some of those giant growth multiples maybe aren't so appropriate any more. i'm not sure. >> with the demographics 18 to 34 which is a bit of a concern and brings you back to the ar pu. >> you're out of place here with this company. i realize facebook is not cool and isn't that great for investors. this is imperative the engagement

facebook is basically following something like the path that google did after its ipo, being a bellwether for the advertising side of the market. it's got a leadership position, market company wise, within the nasdaq and s&p. it fits the bill more than apple does because it has that kind of platform effect and a cyclical nature due to advertising demand. the stock was into an interesting spot into the report bumping up against the all-time highs from back in october, a little over $1.33. i think you have a lot of people on the technical side who think this is another leg higher for the stock and the fundamental folks saying you can't argue with the results. valuation is not really an impediment to getting involved in facebook. holding the gains tomorrow will be the key to see if the market looks on the bright side. >> another question, john, they might get on the call, they continue to say, facebook, that they are a video first company. we get news tidbits like yesterday that they're working on an app for tv set-top boxes. how fast is it moving for facebook and what kind of profit source will it be? >> they're deliberate about these kinds of moves. remember how long it took for them to actually launch a

facebook and twitter and how snap's upcoming ipo may affect those companies. upgrades for both of those. today on "mad money" don't miss jim's exclusive with jeff immelt of general electric. look at the premarket, s is up four of five, dow alternating between losses and gains for six straight days. back in a minute. is it because so many go after it the same way? chasing after short term returns. instead if getting caught up with the crowd, the investment managers at pgim take a long term view, teaming specialized active investing with risk-management rigor, to seek out global opportunities. we manage over a trillion dollars this way, attracting many of the world's leading investors. partner with pgim. the global investment management businesses of prudential >>> two interesting calls this morning, b of a adds facebook to its u.s. 1 list making itd top pick in internet media and btig upgrades twitter noting daily active users. reports earnings tomorrow morning before the bell. on the b of a calls they say we came into the year with three concerns on facebook, expenses, ad load and snap. they say the first two have been well telegraphed and snap's filing shows not as big of a threat as they might