facebook coo sheryl sandberg and adam grant give advice for facing adversity in option b. bill o'reilly explores the truth behind larger-than-life characters. it recounts a murder spree that targeted the osage indians. and wrapping up our look at the best nonce fiction books. it recounts a battle that changed the american approach to the war in vietnam. many of these authors have or will be appearing on book tv you can watch them on our website. good afternoon everyone. thanks for coming out on tuesday afternoon. we will just jump right in. and during vietnam and excellent book. without further ado mr. right.

emily: my interview with facebook coo sheryl sandberg. alphabet was out with earnings this week.evenue for the search giant coming in $26 billion, up 21% year over year. but aggregate costs per click dropped 23% from a year ago. that includes the effect from the $2.7 billion fine from the european competition commission. "it is so early in our analysis of this decision that it is an ongoing legal matter. they have not decided yet if they will appeal." we discussed this with our analysts. >> i think the reason the stock is down is because of the traffic acquisition costs. the company has been warning us for some time that as they shift away from ads on a mobile device and programs and ads on youtube, they are on an apple iphone and we see ads -- programmatic ads. outre seeing ads within and -- an app, and those are done by google. they are making sales calls, bringing in those ads, and they are selling them to apple. it is more expensive to acquire that traffic than it is to acquire iphone users, for example, for google. so there acquisition costs had been rising. emily: this is m

i just got off the phone with facebook coo sheryl sandberg who explained the strategy. so we are seeing a lot of content viewing and content engagement shifting to mobile and our goal is to be a platform for content providers to find their audience and monetize it. right now, we're doing some early investing in kickstarting the ecosystem to promote more episodic video viewing on facebook. we have a lot of video views on facebook, but not really of that kind which is why we are making an investment. our goal is to become a platform and we hope to have content providers creating the content and finding their audience on facebook. >> frankly, for facebook to be producing original content is a major shift for them away from the approach they have always said they wanted to take, which was to be a neutral platform for content created by others. so typically when i have deviated from that in the past, they have given up, so i will not be surprised if it doesn't work. to be honest. emily cory, what do you think : about facebook as the new netflix? cory: the best thing in ameri