yourself and he marketplace for that is the internet social media channels such as facebook twitter linked in instagram and you to hear anybody can try to do it you don't need a fancy education but it might take some skill to protect strong opinions captivating ideas a commanding presence and to network with relevant counterparts coming across as authentic is set to help. as a brand one can try to influence trends offer insights or sell things. tom peters a writer on business management coined the term personal branding in 1997 brand you has become a slogan and it appears to be trending. last year ryan k.g. made $26000000.00 on you tube to become the platforms top earner he's about 8 years old what he does in his videos is review toys. steve jobs not only helped make apple a brand to die for some say he also perfected his own personal brand he never said as much in soft and original thinker a media star and a storyteller with a trademark look jeans sneakers cut a turtleneck. he just said marketing is really important in the new digital economy but it can be stressful the competition online is fierce. b

authors and i hope that all of you in the c-span audience will take the time to look up these authors and follow them on facebook and twitter and instagram and linkedam we have the amazing branch manager of the city city branch of signal financial federal credit union. jeanette is going to give you final words but i also walked to think book tv for being here with us.please give them another round of applause. we are so grateful that you found the time and found this of value to want to share it with audiences all across the world. we can't thank you enough for being here and getting up so early morning and joining us for the celebration of literary work. >> thank you carolyn. my goodness. isn't it amazing? thank you so much for coming this early to be with us here. it's amazing. recently i read book reading to stimulate our mind, brain and helps alzheimer's. i was like, wow, thank you so much for doing this. like caroline said, c-span, this is your second time, thank you so much for coming out thank you so much. i will be your contact person if you need any financial needs or future events, i will make sure you have my business card before you lea

in japan. us officials are claiming that thousands of russian—linked social media accounts are trying to spread alarm and disinformation about the coronavirus. they say fake twitter, facebook and instagrams conspiracies, including the suggestion that the cia was behind the virus. moscow has yet to respond. was behind the virus. dr bhaskar chakra vorti is dean of global business at the fletcher school of law and diplomacy at tufts university. he's been tracking the effect of digital technology on issues such as global health. thank you for being with us. why would russia do this, spread online disinformation, false information about the coronavirus? well this follows a long established tradition of the kgb spreading false news about a bio weapons programme. primarily originated by the cia. perhaps the most well—known form of fa ke perhaps the most well—known form of fake news about a bio weapons programme was back in 1983 when the kgb spread rumours that the cia had deliberately created the hiv virus to kill african—american men. deliberately created the hiv virus to kill african-american men. why would russia make up those lies? what does it gain from doing that?l large part of this is