. >> and our view was that, you know, it's fine for faceok to collect this data, but sharing this datathird parties without consent was a no-no. >> but at facebook, of course, we believe that our users should l of theirete cont information. >> the heart of our cases against companies like facebooke waptive conduct. that is, they did not make it clear to consumers t extent to which their personal data would be shared with third parties. >> narrator: the ftc had another lrry: they saw the potent for data to be misused bause facebook wasn't keeping track of what the third parties were doing with it. >> they had, in my view, no real antrol over the third-par developers that had access to the site.be they could hav anyone. there was no due diligence. anyone, essentially, who could develop a third-party app could get access to the site. i >> jacobcould have been somebody working for a foreign adversary. >> certainly. it cld have been somebody working... yes, for, you know, for the russian government. >> narrator: facebook settled t wi ftc without admitting guilt and, under a consent order, a

. >> jacoby: what was the reaction to that at faceok?t an email shortly after that meeting to say that what had been discussed at that meeting had been shared internally and apparently takens veryeriously. >> narrator:he violence intensified. >>assive waves of violence that displaced over 150,000 people. >> narrator: and in early 2017, madden and other local activistn had another mewith facebook. >> the objective of this meetinwas, was really to be crystal-clear about just how bad the probm was, and that the processes that they had in place to try to identify and pull down problematic content, they just weren't working. and we were deeply concerned that something even worse was going to happeimminently. it was a sobering meeting. i think... i think the main response from faceok was, "we'll need to go away and digco into this an back with something substantive." kne thing was, it never came. >> and how do yo that? >> we can look at the evidencet? on the ground. >> what we've seen here tells us a story of ethnic cleansing, of driving musli

upside down come with the huge data breach scandal d the hacking attack which hit at least 50 million faceok users. why should people trust facebook to put this kind of device into their homes? >> so we have privacy from the e ound up. the fact that we wle to build hardware to software the ai technology we showedpu you, e privacy in every layer of this. privacy campaigners say new device is not the direction facebook should be taking. >> because it brings facebook right into your home looking at you evy day. we don't know too much about what information facebook is going to retain from these devices. the only thing that companies could be sure about ithat somehow device is going to be hacked. that is what we have seen over and over and over again. dave: the company hopes this product will be seen as a fun way to communicate with friends and family, using apps like this one which features facial recognition. much like the big, bad wolf, facebook seems keen to get into ur home. >> a-ooo! laura: writing to the president is a hallmar of american life. p whsident obama was in the oval office, eve

(laughing) >> our school went crazy for the faceok. >> it creates its own world that you get sucked into we started adding things like status updates and pho s and groups and apps. when we first launched, we were hoping for, you know, maybe 400, 500 pele. (cheering) >> toast to the first 100 million, and the next 100 million. >> cool. >> so you're motivated by what? >> building things that, youch knowge the world in a way that it needs to be changed. i >> wbarack obama? the answer is right there on my facebook page. >> mr. zuckerberg... >> 'sup, zuck? 't in those days, "move fast and break things" dieem to be sociopathic. >> if you're building a productt people love, you can make a lot of mistakes. >> it wasn't that they intended to do harm so much as they weree unconcabout the possibility that harm would result. >> so just to be clear, you're not going to sell or share any of the information on facebook? >> we're not gonna share people's information, expt for with the people that they've asked for it to be shared. >> technology timism was so deeply ingrained in the value system and in t