regarding facebook's failings, the companies primary failer is not being clear and candid with users. i distinguish between users, the subscribers, and the customers, who are buying ads and other services. for markets to perform well, users should have company and understandable information on the nature of the services they are using, even those that have zero monetary price, as in the case of facebook. this is not happening. the company has changed howitzers and uses subscribers without ensuring they fully understand. facebook has morphed from a connector of communities to someone that investigates people's lives and filters there facebook communications. the pivotal moment appears to be in 2007 when their growth stalled. from facebook's beginning, adding users was a primary goal. the stall trigger the company to hire a team that, according to some former members, attempted to use psychological manipulation to enqueue reese -- to increase user time. since then, they have gathered people into a contest where they reveal information about themselves so others can market product and id