. >> that's how her now multimillion dollar company, farmgirl flowers got its start. >> i was at homeriting business plans. >> she has no formal training in floral design and no business degree. >> i just started researching and i found an industry that was huge. but had very little innovation in it in recent years. >> those flowers company used imported stems but stemible said no to flowers shipped from thousands of miles away. >> the same way we shouldn't expect to eat a nice ripe peach in november, we shouldn't expect to get certain flowers in december. >> she knows the importance of seasons and supporting local farmers. >> there used to be 100 rose growers, now there's 5. >> she tried to get investors to back her farm-to-vase idea but ended up with a string of rejections. >> i accouple female investors toll me i should take my husband in with me to pitch, being a solo female founder is very difficult. >> undeterred she boot strapped the startup herself. >> i would get up at 3:30 in the morning, load my car with flowers, busy days i'd have to make several trips back and forth. >> i