you know, it's interesting because farris march is a rural writer from kansas who's written a memoir called heartland and has written a lot about her own experiences as someone who grew up on a farm in kansas and has stayed in kansas as a native of that place. but one thing she argues is we all too often define value, the value of living in place only by economic profit. and so, of course, by that measure perhaps it is best to leave a small town behind. if you're not going to be able to proceed if up the ladder the greater economic success or perhaps even within whatever realm, profession you're in you're not able to gather greater prestige as you work on your writing, for instance -- >> right. >> -- that could also be an argument to leave. but she said, you know, what are we measuring wealth and value by, and are we able to include in it the ability to look up at the night sky and to see the stars, the ability to live in close proximity to one's family, the ability to live in the land and to love it well. there's all these other forms of value that just aren't getting taken into acc