tavis: wh have you learned- what's been fascinang for you about this whole process on the internet?ause at really got my attention aut this fir beyond obvioly your talent was -- i'm an entreprener so i'm thiing what made lisa kudrow wanto do this on the internet? tell me abo the business si of this d how this is working on the intert and what you're learning fro this whole progresses. >> well, i think financially, it's yet to be sn. at's going to -- how wonderful that's goi to be. luckily tt's not the reason we did i mostly we did it becae i don't know where els you can have an idea and just dot and none i8 telling y that you have to make sure yore attracting a ctain audience or you'rappealing to someone's demogphic. you know, it's the most freedom aside from getting your friends togeth and putting a showp on atage somewhere, you kw? so that's rlly it. and that's -- i he to say thanks to alexis. becae they really made it possible. they underwrote it and then gave us absolute parameters. tavis: is there a end game here for you? i hearour point that it's not li being on "iends" where