subscription of care by volvo, it includes insurance, vehicle -- and replacements needed for wear and fatear item such as brake pass and wiper blades. >> what's interesting about subscription plans is that it's one monthly fee that covers all the ownership such as gasoline or parking. it also allows to owner to get a new car every year, or maybe even every week depending on the program. >> reporter: bmw, hyundai, cadillac and porsche all have subscription programs with varying degrees of how often you can exchange your car for a new one. for those who balk at volvo's price, the purchase price for the vehicle is 32,0$32,000. if you rev up for the latest in car technologies, consumer reports says the subscription p>> one type of consumer that . would really like a based programs who like to stay on top of safety features and other items. >> reporter: subscription services won't be for everyone, and not for consumers who like the idea of paying off their vehicles and not having monthly car payments. besides the service care, volvo also plans to offer a subscription service for it's pole star el