fedoriv is convinced that because of the war, ukrainian business is becoming more and more internationale is opening new markets and raising the level of service in the eu. now he is an entrepreneur with his lectures , during which he tells how brands should learn from startups, and on the contrary, he travels to the usa and canada running a business during the war , the fight against corruption and the brand of ukraine, fedoriv told in new york in an interview with iryna solomko i really like the saying about what actually such a crisis situation should be achieved not from the point of view that we have a problem. but we have new opportunities. how do you think this is a war for ukrainian business? for ukrainian companies , progressive capital is a point of opportunity . look, i don't like to say that war is an opportunity. i won't return there, i don't know there. well, i can't pronounce it, because war is a tragedy, it's pain, it's death, it's fear, it's horror, it 's destruction, and so on . yes, the war forced some businesses to look at it differently. on itself and overhaul its me