recycled paper paper and even sand and gravel is being melted down for feedstock. then you can power your 3-d printer with your own renewable energy from the emerging energy internet, at least in europe and then you can take your product and transported in the future on the logistics internet with electric and fuel cell vehicles that operate at near zero marginal cost and soon with driverless vehicles that operate at a low marginal cost. this is an example where everyone can become a prosumer and not only consume their own goods that share their surpluses with each other over an emerging collaborative commerce. commons. we are starting to see a debate unfold and that is it's obvious that this near zero marginal cost effect is pretty significant. the question is what kind of economic system, and this is what i think you are getting at, what kind of economic system would we need to envision what in a world where hundreds of millions people could produce not only their own information goods there on energy at near zero marginal cost them their own manufacture products

because this is the best way to get the word out that is why social media with a publicist all my feedstock about my kids and my life but also the books that i love so people that followed meet know that i talk about my best things but in terms of of course, people care about something their friend tells them to read however traditional media is still a very important way the reviews from a the york times arkie that is an audience that really cares and that has moved to the needle on sales. >> it it makes a huge difference. >> that that is true to put a lot of pressure on the author but does not like to go around bragging refers publicist said every single person you know, tell them that you wrote the book by first-time out i thought i have just written a book and i hope nobody notices. [laughter] >> i had it on my list of things to talk about but to pick one thing what saying should i do? i don't believe there is a thing but if you have to pick one thing what is the best way to sell a book? if you have npr to do a review, go down the line. what is the one thing you could sell the most? lim

and then even can use cheaply recycled material as your feedstock, recycled paper.ven sand and gravel is being melted down. and then the -- you can power your three the printer with your on renewable energy from the merging it energy internet, at least in europe. and then you can take your product and transfer it into the future of the logistics' internet, the electric and fuel cell vehicles that operate at near zero marginal cost. and soon driverless vehicles that operate at very low marginal cost everyone can become a prosumers and not only consume their own goods but share their surplus with each other over an emerging collaborative common. what has happened here is they are starting to see a debate unfolds. and that is, it is obvious that this near zero margin cost effect is pretty significant damage the question is, what kind of near -- of what kind of economic system would we need to envision in an order to have a world where millions and hundreds of millions of people could create their own energy, their own manufacturing products which would allow them to by

and then even can use cheaply recycled material as your feedstock, recycled paper.ven sand and gravel is being melted down. and then the -- you can power your three the printer with your on renewable energy from the merging it energy internet, at least in europe. and then you can take your product and transfer it into the future of the logistics' internet, the electric and fuel cell vehicles that operate at near zero marginal cost. and soon driverless vehicles that operate at very low marginal cost everyone can become a prosumers and not only consume their own goods but share their surplus with each other over an emerging collaborative common. what has happened here is they are starting to see a debate unfolds. and that is, it is obvious that this near zero margin cost effect is pretty significant damage the question is, what kind of near -- of what kind of economic system would we need to envision in an order to have a world where millions and hundreds of millions of people could create their own energy, their own manufacturing products which would allow them to by