. >> elliott feinman met the god squad during the starbucks fight and joined forces with them.einman was touched by tragsedt in 2007, his son, a special forces veteran, was shotd dead in a restaurant by a man schizophrenia. >> the murderer had been in mental institutions twice and yet was legally able to get the gun that killed my son. >> feinman has pushed for tougher gun laws ever since. he joined craver and crebben believing corporations could break the deadlock. >> there of a referendum for marriage equality and microsoft came out in favor of it. within .90 days, 289 major corporations came out saying, yep, we should have marriage equality. and now, you are not part of the it. >> you are hoping the same strategy that happened with gay marriage -- >> yes. will happen with gun laws? >> if corporate america gets involved, we will get sane gun laws and quickly. >> with their strategy refined, next stop: kansas city, home to an unlikely target, hallmark. the nra put the company on its enemies list after hallmark made a donation to help defeat a conceived carry ballot initiative.

howard feinman has been tweeting and retweeting all day. he took a minute out for us today.hanks, howard. >> i'm delighted to be with you at the start of the 2016 campaign, even though it's 2014. >> it's almost 2015, howard. let's be fair here. >> there we go. so are we staring down a jeb bush/hillary clinton campaign here? do you think the country is excited about a bush/clinton match-up? >> first, i don't think the country's excited about that. if i can speak generally about the country. why not? that's what i do. i don't think the country is going to be excited by that because i think there's going to be another desire for change for some kind by 2016. that's the macro view. the micro view within the republican party, i think jeb bush is basically -- his basic announcement today, basically a declaration of candidacy is very interesting and very important. i mean, it basically makes road kill out of marco rubio for one. and i'll go into detail if you want, but that's pretty obvious. i think it puts chris christie in the shade a little bit. i think it makes him instantly cl

. >> howard feinman and frank bruney.>> howard, what is going to happen? is there going to be a government shutdown? i think there's far too much sort of generally complacent attitudes among republicans. oh, it will be fine and democrats will help us out in the end. >> >> i think if they're lucky there won't be a government shutdown. i think behind the scenes and really out front, harry reid and nancy pelosi and white house officials are saying maybe we'll work with you a little bit on this cromnibus thing which is the worst theology in washington. >> birthed from a cronut. >> no one with the possible exception of ted cruz and the hot heads really want a government shutdown. the republicans know it's bad for them. the democrats want regular order so i think they're going to try to plassage something on that bill about spending for the department of homeland security for a few months? at least that's the plan, and of course, as you know, in washington even weird plans get screwed up. so i wouldn't bet the house -- >> even

art feinman is here for a politics round-up. and then an nbc exclusive ray rice interview. why he told our own matt lauer he deserves a second chance. and later the real life inspiration behind reese witherspoon's challenging new role, best selling author is right here at "the cycle" rolls on, tuesday, december 2nd. [ breathing deeply ] [ inhales deeply ] [ sighs ] [ inhales ] [ male announcer ] at cvs health, we took a deep breath... [ inhales, exhales ] [ male announcer ] and made the decision to quit selling cigarettes in our cvs pharmacies. now we invite smokers to quit, too, with our comprehensive program. we just want to help everyone, everywhere, breathe a little easier. introducing cvs health. because health is everything. introducing cvs health. americans drink 48 billion that's enough plastic bottles to stretch around the earth 230 times. each brita filter can replace 300 of those. clean. clear. brita water. nothing is better. it earns you cash back now and cash back later. with 1% when you buy and 1% as you pay with two ways to earn on puchases, it makes a lot of