fergie and kate hudson and nicole kidman. the broadway production of "nine" won five tony's. i saw the movie last night. "nine" is a ten. my guest is suze orman. i know you talk about personal brands, how important is that, how damaged is the tiger woods brand? >> well, i have to tell you, at first i didn't think he was so damaged. and then every day with more and more coming out, i'm starting to think, maybe he's going to be damaged. however, with that said, you know, people have very short-term memories and you have all these people that have done these horrific things in life that you look at and go, oh, my god, we're right back with them all, larry. so i think he may be damageded here a little bit, but not as much as people think. >> larry: it's worse if the story has legs, right? >> of course, if it keeps going, if all of a sudden we go from one person to six people to ability people to ten people and there's video footage that comes up with him doing things, he'll be in trouble, if things calm down, he'll be back on top once again. >> larry: people are talking about the