fergus hay is chief executive of the advertising agency leagas delaney. welcome.ssain talked about some of the key issues, the fine was a big one, we don't know what it looks like yet. give us your take on facebook‘s numbers. what a cracking business at the core of it. at the heart of it, it looks like a strong business, but the question is their immediate business. they are relying on the confidence of advertisers in the immediate term. when they face reputational damage, for example the mental health impact on the younger generation, social impact, and the roles in corrupting the integrity of the democratic process, they have some challenges. ever since the cambridge analytical scandal erupted, there was more and more bad news about facebook —— analytica, but advertising revenue is going up every month. we talk about users leaving facebook, and there is a lot of negativity out there, but we haven't seen an impact on their performance. there is always a consumer lie, we also have to think about the next generation of consumers, are they going to choose consumers,