i wanted to say you would think of beer as being the overall arcing term for that fermented beverage, and then under very close to it, though, is ale because for the longest time beer that was consumed was the top fermenting ale. and so beer and ale were sort of synonymous. as other forms of fermentation through cultured yeast became part of the practice in brewing, and brewing became more commercialized and offered more beer styles, now you see beers that are wild fermented with variations that include -- >> free range. >> exactly. and those are the -- some of the belgian styles. and wild yeast beers, sour ales that are now being brewed and barrel aged a lot in the united states. then you also have you know, the various substyles that then become attempts to brand ap beer and attempts bay commercial brewer to make their style uniquely theirs. there has been some effort at that too. >> i was going to say but i'm glad that lucy, especially the latin names for the yeast. >> what do you think, the cubs question? >> well, i mean, suggests it comes from a period when they had cups. >> we h

fermented so it is alcohol-free. >> translator: all of them taste so good. japanese beverage companies have been courting customers like narita for a number of years. a slump in beer sales that started in the 1990s prompted them to provide alternatives. now, nonalcoholic beer sales are on the rise. all four major japanese beer companies kiran, sappora and asahi, have their own version of 0% alcohol beer. >> translator: the younger generation isn't drinking beer as much as they used to. it was a shrinking market. but since we came out with this in 2009, the nonalcoholic beverage market took off. we're very optimistic it will continue to grow. >> reporter: many credit the initial spike in sales to stricter drunk driving laws. but what started as a product aimed at a niche audience became a hit. >> translator: most of our alcohol-free beer customers are men and women in their 30s and 40s. they say they've made the switch from regular beer to be more health conscious. >> reporter: experts say some people are also turning to nonalcoholic beer for cultural reasons. >> translator: j