where we were given a tour by the ceo, fernando rodriguez - and shown what a day was like for workers here. the idea seemed to be - pick as much as you can - and as fast as you can. >> is there room within the profits of the company to pay the workers more than they get now? >> as a base, no. we did an increase of about 15% after the strike. but the margins are not so good, so increasing that amount can get us out of business. >> rodriguez told us the costs of production and transportation make it too difficult to increase workers' pay - because of what his produce sells for up the chain. >> the margin of what i know is the margin on the supermarket it's more than ours and more than the distributor and more than everyone. >> why does our food system act the way it does? it's really about profits. and it's really about these margins. and it's really about who gets what at the end of the day. >> moving up the produce supply chain, everything stops here - at the retailer - and the price they pay for a product is what trickles down to workers in the fields. >> the tendency of the industry