he is the ceo of ferragamo. the quintessential italian luxury goods company that it back in 1927. it was family-owned until it went public in 2011. from the opening of the first national stores, the company has expanded to become a key player in the global industry with shops in over 90 countries. thank you for staying with us. we were talking about the challenges. you are talking about the opportunities, geopolitics. what is the one opportunity you cannot miss? is there a target consumer you need to reach? michele: the most difficult is millennials. in fact nobody is very clear , where they start or finish, but roughly 2.3 billion people age 18 to 30, they are moving fast, spending money in a different way. francine: why different? michele: they are always connected, and they are always comparing prices. they are trying to understand things. they are trying to understand what is new. at the same time, they behave conservatively. sometimes they buy products which have already been successful. this is what would

has it affected ferragamo?r, because you are in shoes, which is more personal, it has not been affected as much? michele: in a certain moment, it affected everybody. you saw different behaviors in different areas. in beijing, shanghai. in last year of the last year in , the year before, you could see the streets empty. not many more people are carrying shopping bags. and you could really see even the embarrassment of the people where they were going, asking what is wrong. in the second and first year cities you could still see the , normal behavior. the impact on corruption was very high. even when the university came on the board of the chinese european business poll. you could see how people from certain companies were not going to master or were not allowed. people were controlling their behavior. with the time going on, a different product means a lot. people don't want to build or appear of shoes, or a small bag. this was related to more expensive items. like to watches. francine: talk to me about the mark

he is the ceo of ferragamo.ntessential italian whose luxury company founded back in 1927. it was family-owned until it went public in 2011. from the opening of the first national stores the company has expanded to become a key player in the global industry with shops in over 90 countries. thank you for staying with us. we were talking about the challenges. you are talking about the opportunities, geopolitics. what is the one opportunity you cannot miss? is there a target consumer you need to reach? michele: the most difficult is millennials. nobody is very clear where they start or finish, but roughly 2.3 billion people age 18 to 30, they are moving fast, spending money in a different way. francine: why different? michele: they are always connected and they are always comparing prices. at the same time, they behave conservatively. sometimes they buy products which have already been successful. this is what would be interesting to understand. also, the destination of how they will spend time. probably, leaping in

mahnke the ceo of ferragamo distances -- manus: the ceo of ferragamo distances -- more of that to comes: welcome to countdown. anna: 7:00 here in london. manus, a quick look at the futures. that was broadly positive. japan is playing catch-up because they were closed on monday. manus: a little difficult to interpret. you have seen the fair values we have here in london did up three point percent. -- davidbbs come stubbs making the point he thinks the u.k. is one of his favorite takes for a variety of reasons. the brexit, not so much a sideshow, but the revenue within the ftse 100 is really driven by the international story. kicking.e end of that anna: talking about the politics. the non-pound revenue back to a company and what that does. manus: the pound probably not going to regain a lot of its losses, even if we vote for the brexit. oil is on the move. $41. anna: we are getting more detail on the april meeting of opec. let's look at the risk radar and tells us where we are trading. let's focus in on -- we've got the dollar in there, pretty flat. despite the fact that we had a couple

he is the ceo of ferragamo. it was founded back in 1927.it went public in 2011. the company has expanded to become a key player in the global industry with shops in over 90 countries. thank you for staying with us. we were talking about the challenges. you are talking about the opportunities, geopolitics. what is the one opportunity you cannot miss? is there a target consumer you need to reach? michele: the most difficult is millennials. 2.3 billion people age 18 to 30, they are moving fast, spending money in a different way. francine: why different? michele: they are always connected and they are always comparing prices. time, they behave conservatively. sometimes they buy products which have already been six restful. this is what would be interesting to understand. also, the destination of how they will spend time. probably, leaping in a different , the other we will reserve for the future. francine: this is a game changer. how much do we know about how much they look at celebrities, how much they are influenced by what they see on instag