: four days ago the world got the first glimpse the imagine rue brodderric and his 96 role as ferris brouler. he is the fast-driving high school hero. the 10-second clip part of a superbowl ad for the honda crv generated a ton of buzz. more than a million ferris fans viewed it online. >> it is tapping into the nostalgia of that character. everybody wants to be ferris when they saw that movie. everybody wanted to be that guy or date that guy. >> reporter: yesterday the car company revealed a two-minute version of the ad, further stoking the ferris frenzy. it is said that the commercial is cutting through the clutter of superbowl sunday. >> it seem that's honda is poking fun at itself. it is clear the crv is no ferrari. >> having a sense of humor about it and having a little knowing wink to the viewer is very smart. if ferris can grow up and have a station wagon and think it is so choice, then maybe it is okay for me too. >> reporter: trying to capitalize on the attention paid to advertising in the week leading up to the big game, companies will release around 15-20 of these so-called pre- tea