next thursday ron burgundy and not will ferro will anchor the 6:00 p.m.profile, what he will be doing this sunday, the olympic curling. the new york post page six says he has teamed up with robin take . the scantily clad blurred line video. and it is actually a fitting theme because will ferrell whereon burgundy has blurred the lines and separates art, commerce, advertising, and media like no one ever before. other marketers should take note. farrell, as burgundy, has added 70 on-line ads. take about eight and half million free views on youtube. sales of the durango popped up 59%. and then the spot burgundy channels is role of the 1970's news anchor and is amazed at modern features which holds 70 packs of gum and a glove box he points out. then, never breaking character, he went on, and last weekend trash to the iran go. give a listen. when something like this. >> i have to ask you. you have done a lot of ads for the dogs during go. >> yes. >> since he started doing the ad sales are up 69%. >> pretty incredible, pretty amazing. what is so amazing about it