>> that's feta. i like to do the markets. basically, it gives us a chance to meet our clientele, uh, ere they critique our product. we get good feedback from them as well on, uh, what they would like, uh, what types of cheeses they like, uh, how much they appreciate the product. and we get lots of good questions about the farm. >> thanks to their growing fab base, the north valley farm cheeses are gaining some much deserved recognition and awards. they have not only earned a gold medal in the state fair competition, but also a gold medal in the u.s. cheese competition, beating out such heavyweights as kraft for their fresh goat cheese. such national attention hasn't gone unnoticed locally, either, as they are catching eyes of local chefs, including grange chef michael tuohy$ who just stumbled upon the product by accident. >> i met him under the freeway. ha ha ha ha ha! down at the market. um, ha ha! i know. yeah, actually, i was at the market shopping, doing my sunday morning routine and i went by their booth, and i was looki