you are the other person sitting oil fianna at the table, joining in the conversation. >> here is anotherart of your work, documentary's. >> to get its name in front of everyone, coke put its name on everything from illustrated calendars to pocket mirrors. well known artists of the day, including norman rockwell, were commissioned to paint its ads. a campaign featured santa claus in his trademark red and white costume. >> one of the questions we get every christmas season is the question about, is it true that coca-cola invented santa claus? no, it is not true. what we can get credit for is bringing the modern image of santa claus. we wanted to create an advertising campaign that would get coca-cola associated with the holidays. santa claus goes all over the world in 24 hours. he has got to get thirsty in the course of that 24 hours. let him have a coca-cola. >> this is like my hobby. it is a great counterbalance to what i do. what i do during the day is so fleeting. what i do is good for that day only or that moment only. the documentary repairers again and again. it is my chance to go i