rates, so if we get this right and make sure that build-out is done properly, we can kick pg and e's fiekt, but there have been some drawbacks since the end of september when ed herrington left, we've had a breakdown in communication at our stakeholder meetings and we're not accomplishing [inaudible]. >> thank you. thank you very much. any members of the public who would like to comment? >> john rizzo at the sierra club, welcome, commissioner breed, just looked up on twitter where someone just tweeted that clean power sf supports the keystone excel pipeline, so you know, we should have a clean power sf twitter account as well as a facebook page to counter that. there are some concerns that kind of feed into this campaign that's going on, and the proposed maximum rate, we think it's too high, it's unnecessarily high. it would lock out a number of san francisco residents from being able to afford it. we think that lower rates are possible for some of the things that eric was just talking about, the puc consultants have shown that using local build-out, you can get lower rates which would all

which is this is kind of a pseudo campaign because there's nothing on the ballot but it will be a fiekt, can provide facts and information and that i think is what we're trying to do through the education program, but i think you're right, that as these pieces fall, there probably should be a strategy or at least a discussion about are we going to, you know, sometimes you think early money spent is well spent and sometimes people forget about it and until we' ear ready with our program, we know big money will be spent, we have limited resources, so it's a discussion of should we respond now, we have the ability to put information in envelopes to rate payers. >> i would encourage us with the puc, the lafco and the city attorney's office to really figure out how aggressive we could be in countering this because i do think that a lot of people are confused and rightly so. i've had so many people come to me and say, how can you be buying energy from shell and i sort of point out, well, you right now as a pg and e customer is getting energy that comes from shell already, unfortunately, it's