when you initially findnb someby who is responsiblenb for a place to start.o the right per. >> probably be[ne pitched by other people like you. >> are they getting hit by constant -- >> i'm sure they are. but if you are the one providing distribution for them, then it's a very different sumry versus theye1çó providing distribution you. >> and i think one of the disadvantages that small entrepreneurs have particularly run by young people who maybe have notw3çó worked in the corpr environment, and walmart and ñ company, there is nothing wrong with them structurally. but if your only experience is being a startup ceo straight out of çócollege, you have no appreÑ)ttion for how complex some of these companiesb. are how many vice presidents in charge ofp, saying no there ar. >> and it takes forever, cright? how long from initial contact when you got to the righ<] pern and rolled out, how longqt( did take? >> fourq to five months. >> çót(okreally? >> yeah. >> they have the same culture i assume where you have to convince them,jf but then again there is axd histor