finia: pleasure to meet you. finia. lemonis: are you mom? finia: yes! lemonis: okay!s a really beautiful display! nina: thank you. lemonis: look how colorful it is. nina: we wanted to make a place where macarons were in the forefront. lemonis: where did the idea come from? nina: well, it's a french cookie, and the origin is over 300 years old. lemonis: are you guys french? nina: no. my real father is part european, but mom is iranian. lemonis: okay, cool. finia: i took two classes in paris. lemonis: you went to macaron making? finia: yes. now i'm the macaron queen. lemonis: okay. i thought you were the macaron queen. nina: no, i'm the princess. i'm the daughter. lemonis: is this one of the hardest pastries in the world to make? nina: i would think yes. finia: yes, it is, very. nina: it's called the impossible cookie. people always say, "i tried it at home. it didn't come out right." so mom knew, from reading these books, why it's not coming out right. she condensed and slowly filtered her recipe. lemonis: and what's a busy day here, dollar-wise? nina: $1,700. lemonis:

finia: yes, it's...i had a heart surgery two years ago.ust... are we using a recipe book? finia: no, the recipe is here. nina: waiting for our mixer.

finia: i am shooting for the moon! lemonis: can we sell some more macarons first? finia: yes. lemonis: okay. ♪♪ ron: yes, you do. lemonis: tonight on "the profit," i visit two businesses with twists that i never saw coming. first, i visit austin, texas... lauri: good to see you. lemonis: ...and meet a woman who owns a hat store... does it fit my fat head? lauri: nope. lemonis: ...with an unbelievable passion... how many different hats are in here? lauri: all of them. lemonis: but how many different kinds? lauri: lots. lemonis: ...offset by her quirks. lauri: this is my cash wrap, and if i die i'll be buried in it or burned up in it. lemonis: then i go to utah to meet a snow and skiboard manufacturer funded by deep pockets. and how much have you invested in this business? lou: $6 million. lemonis: i'm sorry? lou: $6 million. lemonis: unfortunately, its leader has an arrogance to match. mike: if i was going to go out and pitch this right now, it would be a very detailed plan. it wouldn't be anything like this. ♪♪ lemonis: i'm marcus lemonis, and i risk my own money to help busin