. >> they want you unhappy, they want to finishhyou, they want you to lose. what we diagnose to do is be the greatest ever. >> who's the 3? who are they? the enemy. i don't entertain they. >> dj khaled! >> reporter: he's the hip-hop producer behind some of this decade's biggest anthems like "all i do is win." all i do is win-win win no matter what got moneyey on my mind >> reporter: over the past few months his fame has skyrocketed. not because of his music. but because of 10-second videos like this -- >> you ever feel stressed out? get a haircut. >> reporter: on his snapchat account. every day ka led chronicles the minutiae o his life where pictures and videos are posted to a story and disappear after 24 hours. >> egg whites, turkeyy sausage -- >> reporter: from morning breakfast prepared by his personal chef, to elliptical talk. >> key is never be afraid of being yourself. >> they don't want you to -- >> reporter: chill sessions with at 40 years old, dj khaled has become the unlikely king of snapchat with over 6 million follers. "nightline" is along for the