jelly is an idea i had with my co-founder ben finkel, a friend of mine.he past 15 years, no one has completely reimagined the way that we get answers to our queries, our questions. i mean, it's a completely different landscape than 15 years ago. we're all mobile. we're all social. it's not what it was. so we designed a better way to ask a question, and that's what jelly is, and i can get into the specifics of how it works. >> charlie: explain it to me. well, the idea is -- you know, first of all, you've heard of the six degrees of separation. >> charlie: yes, i have. they say it's now four because of social networks and mobile phones, it's just unbelievable. what gel is does is it -- jelly does is it uses photos, locations, maps and most importantly people from all your social networks measured together in one big network. it goes out not just one degree but two degrees of separation and to real people, your queries are going to real people. and those people, they either know the answer or they can forward it to someone in their social network. >> charlie