. >> about sweater came from the mind of finnegan shepherd. >> to wear clothing that doesn't fit is aetaphysical, just not fitting at all. >> finnegan started a clothing company specifically designed for trends men and people who identify as non-binary, after he went through his own transitional surgery. >> so i was thinking, i'm able to go to a public pool and swim topless soon , and that is going to be so amazing, but even though i can be topless, i never had swim trunks that fit me, but i'm sure somebody will solve this problem by now. >> turns out, nobody had, so finnegan did something about it, which is $5000 he and his business partner set out to make a collection of simple foundational clothing that is anything but basic. the t-shirts are cut to create a boxy fit, the pants are designed to conceal the curve of the hips, all the models are trans or non-binary. >> the whole point is invisibility, but the clothing is achieving the silhouette that aligns with the person's sense of gender identity and presentation and it is effortless and comfortable and that allows them to walk wit

. >> reporter: that sweater came from the mind of finnegan shepherd. >> to wear clothing that doesn't fit , meta physical not fitting in period. >> reporter: finnegan started both and, a clothing company for trans men and people that identify as nonbinary after he wouldn't through his own transitional surgery. >> i was thinking about i will be able to go to a public pool and swim topless soon. that will be amazing. even though i can be topless, i never had swim trunks that fit me. somebody will have solved this problem. >> reporter: nobody had. with $5,000. he and his business partner made simple foundational clothing that is anything but basic. they are cut for a boxer shoulder. pants designed to conceal the curve of the hips. the models are trans or nonbinary. >> it's an invisibility that the clothing is achieving the silhouette that aligns to the person's sense of gender identity and presentation. that is effortless and allows them to go through the world without another point of friction. >> people want to be seen. people want to be valued for exactly who they are. to not have to

. >> reporter: that sweater came into the mind of finnegan shepherd. >> to wear clothing that doesn't fit is something that doesn't fit. >> reporter: finnegan started both and. a clothing company that's designed for trans men and people who identify as non-binary after he went through his own transitional surgery. >> so i was thinking about, i'm going to be able to go to a public pool and swim topless soon and that is going to be so amazing. even though i could be topless, i never had swimming trunks that fit me, but i'm sure somebody could help solve this problem by now. >> reporter: turns out nobody had. but turns out finnegan did something about it. with just $5,000, finnegan and his business partner set out to make a collection of simple foundational clothing that is anything, but basic. the t-shirts are meant to create a boxier fit. the pants, designed to create the curb of the hips. all the models are trans or non-binary. >> the whole point is invisibility that it's achieving the silhouettes that it's the sense of gender presentation and effortless and that it is comfortable and