. ♪ oh, flacco, the owl ♪ >> reporter: as owls go, flacco was one in a million.e talking hundreds of millions, up to a billion birds every year annually. that's just in the u.s. this is a huge, huge problem. >> red-tailed hawk. >> reporter: really? where is the hawk? >> coming in the last building. >> reporter: ornithologist andrew farnsworth has done the math. >> that's like 30% of the population over 50 years. >> reporter: is there a downstream ripple effect from that? >> yes, they have ecosystem functions and services that they provide, including pest control, pollination, dispersal of seeds. as you lose birds, there definitely are ecosystem structure ramifications. >> reporter: how are these birds so clueless as to fly into glass? >> birds do not perceive it as solid. they fly often full speed, maybe 15, 20, 35 miles per hour. >> reporter: every year, billions of birds migrate. they navigate by the stars. >> so light pollution, because birds are mostly migrating at night, light is incredibly powerful stimulus. it attracts birds. it disorients them. >> reporte