hours after it was post, fox news pounced to a statement, flamm is so off the mark, it's embarrassingt o'reilly would anchor election coverage of any kind is absurd and wildly inaccurate. by this time, the fox producer's hot mail account an shut down. in short, he had been set up. according to explosive new book, fox's pr teamed that baited flamm into publishing a false tip, so they could then discredit him and distract attention away from his story. and it worked. and that's just one tiny example of how things operated in the complicated world of rupert murdoch, a man who's arguably the most powerful private citizen in the world. a man whose ruthlessness, win-at-all-costs mentality has shifted the politics to the right across three continents. he owns tv stations, several newspapers, and a publishing company. and a man who's very careful about how he's covered by the press. he declined our invitation to appear tonight. but we do have david folkenflik. so the big question, when you do a book about rupert murdoch is, how do you report it? because it's very hard to get anyone to talk to