emily: ed ludlow with sarah frier and dan flatley, we will follow all of your reporting to the weekend. coming up, snap sends a warning to social media shareholders. we will discuss that next. this is bloomberg. ♪ emily: anxious investors are selling out of social media stocks with $35 billion in market value wiped out just at the open. this following snap reporting the slowest quarterly sales growth on record. i want to bring in craftsmen founder and ceo alex. what does this mean to you? alex: there is a different macro environment should talk about where we are shifting from brand advertising spend to performance spend. it is more geared toward brand advertisers but the lack of first party data that apple has recently changed with the att framework really relying on first party to drive that value. snapchat doesn't have first party data. and opposite of tiktok, which is a very sticky platform driving a lot of engagement, it doesn't have the stickiness factor and it took a big hit today in the markets. emily: how much do you think these are short-term issues or are they long-term issu