only competent pilots, but also, ones that wanted a career and really would embrace the culture at flexjetmula one season last year, women made up 40% of f1 fanatics. it's perhaps no surprise that luxury brands want a piece of the action. louis vuitton for instance has signed a ten—year partnership with the sport. i'm joined now by natasha bird, founder of the consultancy tough crowd, which focuses on how the automotive sector can better cater to female audiences. this reallyinteresting. this really interesting. do you think they are a little bit actually, the luxury slow, actually, the luxury brands, to get on here? ithink7 i think one of the no. i think one of the things we �*about these giant no. i think one of the things we �*about is ese giant no. i think one of the things we �*about is thatjiant no. i think one of the things we �* about is that they conglomerates is that they, . do anything unless they don't do anything unless they know can a know they can guarantee a return on investment and return oninvestm’ent and they until that perfect waited until that perfect some of 1674 00:2