for more retail analysis on black friday, we want to bring in part flickinger. flickinger.ho are you seeing as the big winners and losers today? >> jcpenney and toys "r" us for the comeback. both had financial issues. both getting big support from the merchants. toys "r" us clearly the winner in star wars merchandising. jcpenney's in-store white merchandising as well. erik: let's talk about star wars. we spoke to the ceo of toys are us this morning and here is what he had to say about star wars. >> the customer today wants to buy what they want, when they want, where they want, how they want. make it easy, we spokeseamless and customer fy to purchase in all those channels and to deliver in a quick and efficient way, then you are going to get left behind. out -- and pardon me, that was not actually the soundbite i was looking for. he did address star wars specifically. he said it won't be a season saver. >> it won't save the season, but toys "r" us has added merchandise across the store, target orher walmart is. it will give them the cash flow they need to make up from the m

all of that saving encourages big spending, according to retail analyst burt flickinger. >> between thanksgiving and cyber monday $80 billion will be spent online, as well as in stores. >> reporter: on average, shoppers are expected to each spend more than $800 this holiday season. that's up more than 3% from last year. much of that spending will go toward big-ticket items like cars and electronics. best buy is hoping to get a bigger piece of the pie by opening this evening. the store manager near los angeles. >> we listened to what our customers are saying and they said they wanted something to do after thanksgiving dinner. >> reporter: but that plan backfired last year and led to a boycott. >> that boycott was quite effective. in fact, sales went down black friday weekend 4% in the u.s. last year. >> reporter: this year, that's leading some stores to advertise the fact what they won't be open on thanksgiving day. >> at t.j. maxx, marshalls and home goods, we're closed on thanksgiving because family time comes first. >> reporter: outdoor retailer rei took it a step further. >> this black friday

all of that saving encourages big spending, according to retail analyst burt flickinger. >> between thanksgiving and cyber monday $80 billion will be spent online, as well as in stores. >> reporter: on average, shoppers are expected to each spend more than $800 this holiday season. that's up more than 3% from last year. much of that spending will go toward big-ticket items like cars and electronics. best buy is hoping to get a bigger piece of the pie by opening this evening. the store manager near los angeles. >> we listened to what our customers are saying and they said they wanted something to do after thanksgiving dinner. >> reporter: but that plan backfired last year and led to a boycott. >> that boycott was quite effective. in fact, sales went down black friday weekend 4% in the u.s. last year. >> reporter: this year, that's leading some stores to advertise the fact what they won't be open on thanksgiving day. >> at t.j. maxx, marshalls and home goods, we're closed on thanksgiving because family time comes first. >> reporter: outdoor retailer rei took it a step further. >> this black friday

all of that saving encourages big spending, according to retail analyst burt flickinger. >> between thanksgiving and cyber monday $80 billion will be spent online, as well as in stores. >> reporter: on average, shoppers are expected to each spend more than $800 this holiday season. that's up more than 3% from last year. much of that spending will go toward big-ticket items like cars and electronics. best buy is hoping to get a bigger piece of the pie by opening this evening. the store manager near los angeles. >> we listened to what our customers are saying and they said they wanted something to do after thanksgiving dinner. >> reporter: but that plan backfired last year and led to a boycott. >> that boycott was quite effective. in fact, sales went down black friday weekend 4% in the u.s. last year. >> reporter: this year, that's leading some stores to advertise the fact what they won't be open on thanksgiving day. >> at t.j. maxx, marshalls and home goods, we're closed on thanksgiving because family time comes first. >> reporter: outdoor retailer rei took it a step further. >> this black friday