flipkart is seen as the homegrown retailer that sort of understands the market a bit better than amazon is a really challenging market. that is sort of why there is such huge potential and you haven't seen much growth, officialhere are 22 languages there. there are a lot of logistical challenges outside the major cities and people do consume things differently in india than they do in other countries. things like bartering, people being able -- people wanted to be able to barter during the e-commerce system and doing just that. the potential is definitely there. and with amazon -- amazon, gotkart, to check that peace out. oliver: coming up at the top of the hour, kathleen hays will have an exclusive interview with the cleveland fed president. watch right here on bloomberg television or catch it on bloomberg radio. ♪ 3:00 in new york, 12:00 in san francisco, and 8:00 in london. oliver: welcome to bloomberg markets. oliver: we are live from bloomberg world headquarters in new york for the next hour. we will be covering stories in cleveland, washington, and the u.k. in a few moments, and e