>> the aero flixx are awesome.his is a disc-throwing game, kind of like disc golf, and when you hit the targets, they shoot up in the air, so the kids could play frisbee golf. >> it's in market today? >> it's--we went to toys "r" us last year... >> uh-huh. >> it didn't do very well at market. i know, yeah. >> how come? >> um, we're not sure. it just didn't sell, and i know it's a winner. >> all i essentially do is-- >> there you go, you got it. [laughs] [laughs] >> we wanted it to be somewhat challenging, you know? >> almost got it. >> well, i don't get this game. it's not fun. there's no kid that wants to throw cardboard paper at a cardboard target. what research do you do to understand the market before you just make an aero flixx? do you do any? >> not really. >> is this focus grouped with kids? what--how do you-- >> both: no. >> does that mean that you're the focus group? >> i don't need a focus group. i have a lot of experience in this business, so my focus group is about 20 years of just toys. >> and so who d