and there's the famous myth about icharus. >> floris invents a name that is brought to life with the >> we created facebook page and linkedin page and twitter and created the whole back story, basically. >> floris' team also takes his viewers through every step of his adventure. >> hey, i'm yarno, and i'm on my blog and going to share my personal d.i.y. project. >> we started writing a script and trying to roll out all the different videos. >> this dream i have is about being able to fly in the same way as birds do with flapping wings. >> we basically used the same techniques you would use for film or any form of drama to establish a real character that has, you know, problems and struggles. >> where do you find a place in the big city nowadays with enough space for building 12 meters of wings? >> we didn't have money to buy attention, so we really needed to be patient and to have a kind of confidence that the story was interesting enough. >> the team adds credibility to the story by interviewing an actual professor of neuromechanics who isn't in on the ruse. >> if you have assistive

one of the biggest players in this game is a company called flory.ve heard of them. they develop a tool, fleury is now on 1.2 billion smart phones in the world today. that's an average of 10 athletes of those old. it has more mobile data and facebook and google. if flurry triangulates all the data between apps and puts them, creates personas and categories of people and its allies each smartphone with the category. here's where it gets interesting. flurry used to be an app network but it's now becoming an ad exchange as are a lot of other similar companies, like a stock market for selling mobile apps. instead of showing an ad to thousands of iphone users at once, fleury holds an automatic auction to decide in one-tenth of a sector which add should be shown to a single person the moment they open candy crush while they're sitting at an airport. the ad isn't for 1000 people. is for one person. crucially for knows a little bit about this person but it knows that she's a woman, that she's a new mother, a traveler and that she likes fashion. in a split-se

. >>> gracias marÍa eugenia, ojaÁa que resuelvan el asunto lo mÁs pronto posible, y caos en la floritarÁ paciencia y dinero, mÁs al norte, aguaceros provocaron inundaciones. la corriente se tragÓ unos 6 vehÍculos. y al parecer en el congreso no se han olvidado de millones de indocumentados que viven en el paÍs. el presidente republicano de la cÁmara baja john boehner, anunciÓ que en las proximas semanas presentarÁ principios con los que abordarÁ la reforma migratoria en este aÑo, la propuesta de inmigraciÓn se mantuvo en un limbo en el congreso. ya que la mayorÍa republicana en la cÁmara de representantes se ha negado a debatir el proyecto aprobado en junio del 2013 por el senado, incluye una vÍa a la legalizaciÓn. mientras se debate el futuro de la reforma a nivel nacional, brown propone destinar 25 millones de dÓlares en licencias de conducir para indocumentados, servirÍa para contratar y entrenar a 820 personas que trabajarÍan desde enero del 2015, cuando entre en vigor la ley ab60 que permite a indocumentados residentes en california, acceder a licencias de manejo, se estima que