at number three, fighter floyd mayweather jr., who vaulted onto the list with one $60 million payday.phil mickelson. >> he's the champion. >> reporter: his steady putter won him $10 million on the course. but his reputation as a model husband brought him another $52 million from madison avenue. and at number one -- tiger woods. >> breaking news this afternoon. >> a minor accident. >> reporter: yes, scandal and all, his $20 million plus and $70 million in endorsement make him america's best paid athlete for the seventh year in a row. >> obviously took a hit, didn't lose all the sponsors. it will be interested. he's not won a tournament this year. if he doesn't get back to winning, it will be interesting to see what effect that will have on his endorsement income. >> reporter: and finally, the lesson is, mommas, let your babies grow up to be golfgolfer? >> pay per view golfers. that's when you'd really make that's when you'd really make it. >> reporter: there you go. time to saw that driver down to toddler size. oh, and in the interest of endorse ms, don't forget to instill the golden r