and we have been expecting a lower growth for a world for fmcg players. i think what we'll see is there'll be some pickup as we go into next year. because there is a tough effect that we're seeing in many companies from q3. but it is more of a organic sales growth world we live in. you have challengers that are coming and stealing some of the marginal growth. >> you said before you like danone. why is that? >> i like danone because the space they're in. it's a great space to be in in this industry. the question is about if it's right or not. that is a debate we can have. >> how do you feel about the valuation? >> i think the valuation is attractive right now because consensus doesn't factor what they feel. that's because it hasn't completed yet despite the purchase being approved. >> sorry i interrupted you. just wanted to get the take on valuation. continue your thoughts. >> we will see. the white wave i think we're in full agreement here. the white wave deal is a great purchase. we'll see the integration. how well they can take out costs and perhaps mor