design in white and blue tones of it the author is considered to be the artist graphic artist and roid fominaer work, according to industrial designer alexei karfidov, turned out to be ingenious and in demand, because with minimal resources, using only blue paint, it allowed create a sense of brightness and elegance. i mean, just look at this one. then you try to reproduce it in memory and try to remember how many colors there are separately, then the brain draws colors there, probably five or six different unique ones. yes, and often it turns out. so the total number of unique colors is 1 2 there, there are a maximum of three colors. and nothing more, it's great for production. i mean, it's kind of cheap. it's good, it's optimal. well, when there are a lot of cans with such a label, they create together the original drawing on the shelf, by the way, the rights to the blue and white design are now owned by one of the state-owned companies, and it charges the manufacturers for each can released in this design. a separate phenomenon also comes from the past - boiled condensed milk people cooked