. >> here we are in the 1970s, is it the fast foodification? mcdonalds? burger king, they'll have it their way? >> i was looking for real food. i was really looking for the green beans that i had in france. you go to the market and couldn't find the green beans. i thought, those weren't the green beans. they didn't taste like the french. i had a passion about flavor. philosophically, i wasn't thinking about where the sustainable farms were. i was looking for taste and ended upright there on the doorstep of the local [inaudible], so it happened organically? [laughter] did you have a lot of choice? was there the network? organic farmers all around? >> closest was frozen. they were hanging up there. they were fishing and food out in front. i started looking in the markets, first. then um -- a friend who ate at the restaurant said, i see you want radishes and you want french things, i am growing french breakfast radishes in my backyard. i said bring them in, we can make a trade. you can have lunch. i planted in my backyard and grew salad, the infamous mescali