what foogle said is we are going to essentially do what those social networks and portals do is have one policy that applies to our products. the tradeoff is this, and this is one i think mark brifls with. the vast majority of consumers, 90% are okay with this concept that these social networks an companies like google provide free services like web based email service like mapping services like search services and they do that for free because they're able to sell non-personally identifyable information about the things you do on the internet the producesing habits you have, whether you go to sports sites or shopping sites and they're able to tell advertise thaers this user an again it's not personally identifiable that this user on this computer happens to like sports sites so they're able to sell you ads that are more relevant and they're able because of that ad revenue then to provide those free services. >> you're saying people understand in the age of internet comes free with ads and people understand that? >> people understand that and people want ads that are more relevant to