use fools like unfollowstat.com. four, find topics that engage the most. monitor the effectiveness of your tweets so you can make sure your twitter activity is as productive as possible. five, pay attention to your audience's activities. what, when and where they're saying things is extremely important to discovering what hashtags and other key terms your potential community is using and who is leading these conversations. we talked about crowd funding a whole bunch on this show and it is important to remember that there are different kinds of crowd funding. there are companies like indy go go and kick starter which allow you to donate to somebody's venture and then in return you get some kind of prize. and that should not be confused with equity crowd funding. that's where investors receive equity for their investment in your company. vincent bradley is here to talk about how this works and who can invest. he's a serial entrepreneur with a diverse background in business and product development, and he is the ceo and co-founder of splash funders a no cost