they were they've been around for a while i've talked about it in a recent magazine article in forbes how ernst and young was probably in from the beginning helping facebook put together the business model how they would characterize the kinds of revenue they thought they were going to generate and when you look at how to characterize facebook it's really sort of a network that collection of data and sells it to advertisers so advertising revenue is really the big generator there right now you pointed out the auditors and some of the conflicts of interest that exist with these auditors that can work with a company as consultants from the beginning and then go on to be the auditor what how do you see this is a conflict of interest and can you give an example of how that matters. sure. curiously enough three of the most popular social media social networking social gaming kind of i.p.o.'s group. now facebook and the granddaddy google are all audited by ernst and young they're not in that business just for kicks they're in the business because it's very good business to be in on the front and ther