even if you had no prior experience before in ford or bb&t and thought they were mediocre at best.discounts that steep, both stocks, the stock price changed my mind. those were great buys. i want you to always keep your eye on the price. because even less than stellar companies can turn out to be big winners if you get a chance to buy them low enough. the ultimate example came at the bottom of 2008 with amd. a stock i've hated for more than 22 years i hated it when jerry sanders ran it. but when after its graphic chip division began to take share from market leaders like intel and nvidia, two much better companies, the opportunity was too great. i called this one a hold your nose and buy situation. if you listen to me, you could have caught a double in a matter of months. yeah, sure, you had to trade out of it because it got too expensive, but the trade was made, the money was booked. here's the bottom line. price forces you to make new judgments about bad merchandise, just as some fixer-uppers have a price you wouldn't want to pay in at another time, stocks get so cheap they becom