where did they go forvacation? do they live in the midwest or are they coastal? all the considerations customers. i'm not about getting millions of -- figure out who precisely you're selling to and create content to attract those people to your account. >> okay. now to number three, which i am creating a great content. how do i get people to start seeing it? >> first we'll focus on some hashtags. but i don't want to encourage them to use entrepreneur. the example of me being a business coach, i do not want to use a word like entrepreneur. i'm pre-supposing my dream customer is going to instagram looking for business tips. that's not the icology of how people engage on instagram. if i knew i was targeting men in their young 30s to buy my proneed supplement . i need to say, what do they do on the weekends? where do they hang out? what do they like to drink? all of a sudden, they are in a hashtag chewing the fat and hanging out on saturday afternoon. they think, what is this photo? and oh, this is the thing i didn't know i needed and cannot live without it. >> thank