together some streaming rid yo thing, it will be a very difficult, you know, massive head wind fournette fliksat's one that has to be a 2017 thing. >> from hot stocks to a name that's been fizzling. chart master thinks the beaten down name can make a comeback. >> talk about dogs that die, it is a little early. it is the worst performing stock in the dow jones industrial average. what we know and this is important is that consumer staples as a group have started to come back to the life and are out performing the market. coke of course is perhaps the preeminent consumer staple stock there is and i want to put it in context. take a look it a these stats. these are some of the biggest movers. these are killing the market year-to-date. obviously you got smokes here, diapers here, bleach here, big numbers. proctor and then down here right -- i mean lagging in a big kind of way. every one of those stocks i showed you killing the market. in a way this is maybe the most important in the longest pedigree of all. i want to look at coke and talk about it as a catch-up trade. okay. so before i do that, le