francine laqua a difference do you want to make, on the business, longevity, what it stands for, sustainability? >> i hope to lead chanel into the future along with my team and lead chanel into the future by protecting what's unique about us and by evolving as a skilled iconic business is always important to understand the context. context we have externally as macroeconomic challenges, inflation, complete fragmentation, media channels, ecosystems and winning hearts and minds of people is so difficult in today's age. we see that with ai. there's not a week you don't hear about ai, so all of this is happening externally and internally it's been a phase of rapid growth. in the last 10 years we have more than doubled our revenue, more than doubled the number of people and for us. we have more than doubled our distribution presence. we have more than doubled the number of countries. that's a lot of growth. so my role, along with my leadership team, is to ensure that we make coherent these changes, that we make sense of these changes, and we are constantly shaping what's next. francine: chanel is th