we are now going to be treated to a video quick introduction to sf72 by francis zamora who is our public information officer here at dem. >> all right i am going to treat you guys to a quick video. >> one thing that is kind of incapsuleates is going to go to the (inaudible). [video] we trust each other to get through it together and it extends far beyond what most of us want to see and that has become so much a part of san francisco. this is our city, let's get to know it. ♪ >> well, good afternoon and we are very excited to talk to everyone about sf72 today, and to share it with you. and the first thing that i want to point out that is sf 72 is more than just a fresh new website, or a beautiful set of portfolios that you have before you. it is actually a shift in the way that we talk about preparedness with our community instead of focusing on disaster, and the things that you must do and so bad things will not happen to you, we focus on something more powerful and more important. and that is the power of community. and of course, preparedness is about getting your supplies together, bu