it is something, franck lay, technology companies do as a matter of course.e a company with a 0 billion dollars valuation that maybe is not supportable if its business model is going to have to have employee benefits and things like that. quite it could definitely dating its valuation.n. the end of the day, uber has taken a novel approach to an age-old industry, and users like it. customers, when they start using g it, they dnot seem to stop. it has that going for it at least. bruce: i think a lot of folks will be wching to see if an increase i in what the compa has to pay out in benefits ends otheexpenses impacts what consumers pay when we jump into a vehicle. >> that is a question, but that could haen on a state-bytate basis. >> that is an issue e for every business. and we talk about the minimum wage issue, when businesses have to pay more money for their employees -- they can accept t a shrink in margin o ps on to consumers. hard to pass on to consumers right now because we are in a deflationary economy. bruce: talk about the rumblings that are out there