but his name is franco finn. arena are well aware of what he brings to every home game. >> fourth quarter or whenever is a hot time-out or when we have to get people kind of juiced up during a particular play, that's where the hype man really comes in because you have to get that energy up, players can feel it. >> reporter: as spontaneous as it seems there's a lot of behind-the-scenes planning to what finn does for gaefr im. but the key is to keep it real. >> that's right, dub nation. >> reporter: finn became hype man 13 years ago when there was still a mascot named thunder and a team that didn't always perform on the court. >> it's an easy job now because everyone is going crazy. they love the team. but imagine the years when we weren't playing so well. that's when our experience and the show within the show as we like to call it is when we had to really step up. >> reporter: but this team, this time, is different. at oracle arena, laura anthony, abc 7 news. >> reporter: we've seen franco out here for many, many